Scroll down
1-2 people
3-5 people
6-10 people
16+ people
— Survey respondent
Website teams don’t just need more resources. They need clearer ownership and coordination. 36% of respondents say better coordination between marketing, design, and engineering would make it easier to prioritize website work. 30% want clearer ownership, and 28% want fewer dependencies on other teams.
When responsibility is split across teams, even simple updates become negotiations. At companies where nobody owns the website outright (15% report shared ownership), decisions stall and progress slows.
Clear ownership and accountability for website updates
Fewer dependencies on other teams
Faster review and approval cycles
More dedicated time or resources for website work
Clearer standards or guidelines for making changes
Better visibility into the ROI of website changes
Unsure
Other
— Survey respondent
When choosing a website platform, teams prioritize design flexibility (69%), ease of use (60%), and cost (58%), followed by no-code or low-code capabilities (51%). The common thread is autonomy. Teams want to move faster without relying on engineering for every update.
No-code/low-code
Ease of use
Design flexibility
Performance
Native integrations with your stack
Collaboration features
Cost
Enterprise security & compliance
SEO capabilities
Built-in CMS
Built-in A/B testing
Free templates/starter kits
Other
“We want to build complex websites without relying on developers.”
— Survey respondent
Most teams use AI to generate copy, create images, and write code. But most of that work isn’t where the real bottlenecks are. AI can speed up production. It doesn’t fix approvals, ownership, or slow publishing cycles.
Generating copy/content
Creating/editing images
Writing code
Translation
UX testing
Chatbots
We’re not using AI yet
Personalizing content for visitors
Other
