State of Sites ‘26
A survey of 1,900+ web professionals. How teams build and manage their websites today. And why the work that matters most often gets deprioritized.
Key findings
53%
of website work is general edits and fixes. Less than half of companies (41%) do a rebrand or redesign every one or two years.
70%
of website work is general edits and fixes. Less than half of companies (41%) do a rebrand or redesign every one or two years.
71%
of website work is general edits and fixes. Less than half of companies (41%) do a rebrand or redesign every one or two years.
66%
Designers
10%
Marketers
8%
Frontend devs
16%
Other
We surveyed over 1,900 professionals
The people responsible for your website don’t have the time, tools, or authority to treat it like your most valuable asset. We quantified what’s getting in their way – and what leaders can do about it.
The chapters
The trap of maintenance
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The control gap
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The optimization blindspot
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The shift to growth
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